Ten years later, a vast landscape of data companies has emerged that consists not only of large players such as Facebook and Google but also of thousands of other businesses from various industries that continuously share and trade digital profiles with each other. In 2007, Apple introduced the smartphone, Facebook reached 30 million users, and companies in online advertising started targeting ads to Internet users based on data about their individual preferences and interests. Previous projects include Data Dealer, an award-winning online game on privacy. Is an independent research institute and creative laboratory based in Vienna, Austria.
A Report by Cracked Labs, Vienna, June 2017. How Companies Collect, Combine, Analyze, Trade, and Use Personal Data on Billions. Download Full ReportĬorporate Surveillance in Everyday Life. While the full report is available as PDF download, this web publication presents a ten part overview. It maps the structure and scope of today’s digital tracking and profiling ecosystems and explores relevant technologies, platforms and devices, as well as key recent developments. Based on years of research and a previous 2016 report, the investigation shines light on the hidden data flows between companies. This report by Cracked Labs examines the actual practices and inner workings of this personal data industry. Yet only the tip of the iceberg of today’s pervasive digital tracking is visible much of it occurs in the background and remains opaque to most of us. The exploitation of personal information has become a multi-billion industry.
The behaviors, movements, social relationships, interests, weaknesses and most private moments of billions are now constantly recorded, evaluated and analyzed in real-time. In recent years, a wide range of companies has started to monitor, track and follow people in virtually every aspect of their lives.
Who are the main players in today’s digital tracking? What can they infer from our purchases, phone calls, web searches, and Facebook likes? How do online platforms, tech companies, and data brokers collect, trade, and make use of personal data?īy Wolfie Christl, Cracked Labs, June 2017.Ĭontributors: Katharina Kopp, Patrick Urs Riechert. » Press Info, Summary, Contact Corporate Surveillance in Everyday Life Report: How thousands of companies monitor, analyze, and influence the lives of billions.
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