To understand the role of the Boston matrix in analysing a product portfolio. Right side…Can you think of a number of products that have been established for a long time that have a high market share but a low market growth?įOX POLO GOLF JETTA BETTLE PASSAT PHAETON TOUAREG SHARAN TOURAN 10 basic models in 123 variants sold in the UK alone as at June 2006!ĩ Aims for today To appreciate what a product portfolio is. Golf….Can you get all of them? - list as many products from ONE brand you can think of. Left side: Have a think about the Volkswagen group…make a list of how many brands they have in their portfolio…Here is a starter for you.
To appreciate what a product portfolio is.
1 The Product Life Cycle Unit 3 Topic 3.1.3Ģ Aims for today To understand the principles behind the PLC.
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